Metro Grocery Store Opens At Devonshire Mall In Windsor

Shoppers trying out Devonshire Mall’s new Metro outlet were treated to coffee and strawberry shortcake on 26 August 2017.Photo by Robert Tuomi.

Shoppers trying out Devonshire Mall’s new Metro outlet were treated to coffee and strawberry shortcake on 26 August 2017.
Photo by Robert Tuomi.

(WINDSOR, ON) – Customers were lining up Saturday at the new Metro grocery store, on the south side of Devonshire Mall, for free coffee and strawberry shortcake, made with fresh strawberries. After closing a converted former A&P grocery store on Huron Church, Metro set about to bring its latest modern concept in full-service to Windsor.

Sleek and modern is how many described the store, with its dominant black, white, and red décor. The new store had a host of packaged and ready-to-eat foods, including sushi and pizza, as well as staffed meat and seafood on offer.

Metro’s roots date back to 1947 and the creation of a buying group in Quebec. It allowed a number of then-independent small grocers to purchase in greater quantities. This ensured a competitive market position.

A feature of the new Metro store is a décor which does not compete with the products on offer, which are laid out in spacious aisles.Photo by Robert Tuomi.

A feature of the new Metro store is a décor which does not compete with the products on offer, which are laid out in spacious aisles.
Photo by Robert Tuomi.

In 1956, the Metro brand first appeared as a division of Les Épiceries Lasalle Groceteria ltée. It wasn’t until 1972 that the company brought out its first supermarket concept, entering the high-end of grocery retailing. By 1986, Metro-Richelieu, as it became known, had its shares listed on the Montreal stock exchange.

Next followed a series of expansions in which it purchased a few of its competitors, including discount chain Le Ferme Carnaval, in Quebec, and two grocers with operations in Windsor, Steinberg and A&P Canada.

The exterior of Metro’s new Devonshire store was crowded on its first weekend of operations, on 26 August 2017.Photo by Robert Tuomi.By 2016, the company had become the nation’s third largest grocer with sales that year of $2.9 Billon, primarily from its operations in Ontario and Quebec.

In an April report on Toronto’s Top 12 grocery stores, this year, IGD Retail Analysis program director, Stewart Samuel, included one of Metro’s newest stores, which shares a layout with Windsor’s. It is, reported Samuel, based on Metro’s, “‘WOW’ innovation format program.”

The initiative was introduced to, “… create real points of difference between Metro and its competitors.”

Samuel says the company’s key strengths include food-to-go which it, “… has been able to showcase in this urban focused store. The hot food offer includes a range of artisanal pizzas, hot entrees, baked potatoes, and rotisserie chicken.”

Metro’s new Devonshire Mall location, seen on 26 August 2017, offers fresh cooked foods to go.Photo by Robert Tuomi.

Metro’s new Devonshire Mall location, seen on 26 August 2017, offers fresh cooked foods to go.
Photo by Robert Tuomi.

If there was a negative heard at the opening from customers, it is a localized concern. Many complained that the store, like a few others in the mall, including Old Navy and Mark’s, did not have a doorway to the mall concourse.

The Devonshire Mall Metro store’s modern décor had a unique place maker in a large photo of Windsor’s Ambassador Bridge and a ship traveling along the Detroit River.Photo by Robert Tuomi.

The Devonshire Mall Metro store’s modern décor had a unique place maker in a large photo of Windsor’s Ambassador Bridge and a ship traveling along the Detroit River.
Photo by Robert Tuomi.

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About the Author

Robert Tuomi
Robert Tuomi
After initially succeeding as a broadcast journalist and achieving senior level assignments, Robert branched out into marketing communications. As a senior executive, primarily in the high-tech industry, Robert created award-winning and comprehensive, multi-faceted initiatives to enhance sales and expand market awareness for some of the largest companies in their fields.Email Robert Tuomi
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