(CHATHAM-KENT, ON) – This summer, children across Chatham-Kent have a new incentive to wear their bicycle helmets. The Chatham-Kent Police Service is working with McDonald’s Restaurants to promote bicycle safety and encourage everyone to use their head before riding.
When an officer spots a child wearing their helmet while riding their bicycle, they will be stopped and issued a ticket. And what is that ticket good for? A free McDonald’s ice cream.
“We’re very excited to be working with McDonald’s this summer,” said Constable Renee Cowell. “We want to reward the kids who are obeying the rules of the road and leading by example, specifically by wearing their helmet. This positive interaction will hopefully leave a lasting impression on the kids and serve as a good reminder to all about the importance of road safety.”
“We are excited to promote this new initiative with our local Police Service for the children within our Municipality,” added Wade Crosby, the owner and operator of a local McDonald’s restaurant.
CKPS are reminding everyone that, by law, every cyclist under the age of 18 must wear an approved helmet. A parent or guardian must ensure any rider under the age of 16 wears a helmet.
Failing to do so, may result in a $75 fine.
Although helmets are not mandatory for adults over 18, a helmet can greatly reduce the risk of permanent injury or death if you fall or collide with a vehicle. Police are strongly recommending that every rider, regardless of age, wears a helmet.