Detroit Bikes Adds Sales Guru

(DETROIT, MI) – Detroit Bikes, the fastest growing bike manufacturer in the United States, has hired former Electra Bicycle Company sales leader Justin Manthe as its National Sales Director.

Detroit Bikes makes its signature bikes, as well as those it contract-manufactures for other brands, in a 50,000 square foot factory on the city’s west side. Its distinctive quality bicycles can be seen everywhere from cities and corporate campuses to bike trails and parks.

Manthe, who spent nearly 15 years building Electra into the top leisure and lifestyle bicycle brand in the United States, was immediately attracted to Detroit Bikes.

“I see many parallels between Electra and where Detroit Bikes is today,” he said. “I was so impressed with the clarity of their vision that I jumped at the chance to be a part of the team. Detroit Bikes is building bikes that are for everyone; not just for cycling enthusiasts. We’re on the path to create something really big here.”

Detroit Bikes is growing its sales and production efforts to become the largest bike manufacturer in the United States. In his new role, Manthe will greatly increase the company’s market exposure by positioning a large volume of Detroit Bikes at hundreds of retailers and dealers across North America.

Manthe started at Electra in 2000. In his first four years,  the company catapulted from selling less than 3,000 bikes a year to become the leading leisure bike brand in North America.

“This is a big addition for us,” explained Detroit Bikes Founder and President, Zak Pashak. “Justin’s experience and strong industry relationships will be a crucial asset for Detroit Bikes.“

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Ian Shalapata
Ian Shalapata
Ian Shalapata is the owner and publisher of Square Media Group. He covers politics, the police beat, community events, the arts, sports, and everything in between. His imagery and freelance contributions have appeared in select publications and for organizations in Canada and the United States. Contact Ian with story ideas.