Canada Post Opportunities

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By Robert Tuomi

(WINDSOR, ON) – If there is one distinction about marketing it is the ability to provide a service customers are willing to pay for. Canada Post’s surprise December 11 announcement of the end of urban mail delivery may create a number of opportunities for entrepreneurs to respond to a new market of providing post office services.

As the CBC National reported, there is an issue with the security of roadside community mail boxes. They are not immune from being broken into. Could the post office solve that problem and also help convenience stores solve one of their singularly important challenges of getting people to visit their shops?

Many convenience stores are conveniently located, thus their category. Could the post office put its community mailboxes inside local shops? This would not only, most likely, be a less expensive solution but would also enhance the security of letters while increasing each store’s traffic which could enhance sales levels, possibly so much so that the space might be offered rent free or nominally at best.

Would it also be possible for convenience stores to become mini-post offices, spokes of a franchise postal outlet hub? The post office has moved to a franchise type system with many postal stations now located within Shoppers’ Drug Marts, for instance. These drug stores also have a fleet of drivers offering free prescription delivery and return back to the stores empty. Instead, they might be able to pick up parcels from the convenience stores and hold them for Canada Post pick-up from the franchise.

There is considerable worry by many who now enjoy home delivery, about a third of the nation’s households, about the loss of this convenience, including senior citizens or those with limited or compromised mobility. Could this be another opportunity in the making?

Could locals, for a fee, pick-up their neighbours’ mail. Certainly they would not get rich, although this would not restrict more creative business types from setting up a structure to replace Canada Post home delivery.

However, being a part-time mail delivery person would not make someone wealthy but could provide extra income for seniors or students or others with time on their hands.

A small fee multiplied by a number of customers and the number of days mail could be delivered could be an interesting side-line with little expense. If it catches on it could be quite the cottage industry.

The changes by Canada Post are understandable and will allow the outfit to reduce its concentration on letter delivery, which continues to decline, and to increase its resources to tackle parcel delivery, which is increasing as more people buy from web sites. However, it might also create new opportunities for Canadians.

If you have a question about marketing, you’ve come to the right place. Let us know and we’ll give you an answer to help your business.

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About the Author

Ian Shalapata
Ian Shalapata is the owner and publisher of Square Media Group. He covers politics, the police beat, community events, the arts, sports, and everything in between. His imagery and freelance contributions have appeared in select publications and for organizations in Canada and the United States. Contact Ian with story ideas.

5 Comments on "Canada Post Opportunities"

  1. blindsight

    Thank you for that information.

  2. Some background for reference on this debate –

    http://www.mondaq.com/canada/x/266792/Franchising/Who+Is+The+True+Employer+Within+A+FranchisorFranchisee+Relationship

    In February 2010, the Canadian Union of Postal Workers filed an application for certification for the purpose of representing the employees working at postal outlets in various Shoppers Drug Mart and Pharmaprix drug store franchises across Canada. The union argued that the franchisor, the Canada Post Corporation, was the employer of the postal outlet employees.

    However, in a decision of the Canada Industrial Relations Board (“CIRB”) on July 3, 2013 (Canada Post Corporation, 2013 CIRB 690), the CIRB ruled in favour of Shoppers Drug Mart, Pharmaprix franchisees and Canada Post Corporation, by dismissing the Canadian Union of Postal Workers’ application for certification.

    The CIRB concluded that the true employer of the employees who were the subject of the application for certification was the franchisee of each Shoppers Drug Mart and Pharmaprix establishment named in the application, and not the Canada Post Corporation. Each franchisee met all of the requirements of an employer. This is because the franchisees were responsible for hiring, setting wage rates, making decisions on employee benefits, granting leave requests, determining work schedules and hours of work for employees and maintaining personnel records and records and employment.

    Whether the franchisor or the franchisee is considered the “true employer” depends on a variety of factors, which need to be assessed and evaluated on a case-by-case basis.
    .

  3. Honesty,

    Shoppers employees are not Unionized, thereby your statement about all postal outlets is misleading. How about showing some “Honesty” and back up your claim? Your statement is what readers would expect from Windsor Star columnists.

    • c2ski

      I have seen people behind the counter wearing a Canada postal shirt I would think you would be in a union to wear that shirt. If by chance you are correct I would re-track my statement we can’t all be perfect.

  4. Robert your ideas sound great except you must realize that any mini post office has to have a union person running it, this would drive up the cost. The problem we have with any government company is how poorly it is run, and also the postal union has priced themselves right out of a job. If they think they have lost business because of the high rate to mail a letter wait until the next stamp raise happens they will loose even more money.

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