By Robert Tuomi (WINDSOR, ON) – Are you like some in the marketing world who are getting not only tired but bored with all this talk of a paradigm shift in marketing and that because of it if your company isn’t going viral you might as well pack up your business and retire? Viral, no [...]
By Robert Tuomi (WINDSOR, ON) – Although some in the retail world seemed shocked with the quick ouster of Ron Johnson as chief executive officer at US department store giant J.C. Penney (JCP), after little over a year in the job, his departure is seen by the Toronto Star as somewhat of a lesson for [...]
By Robert Tuomi (WINDSOR, ON) – A local real estate mogul is doing so well in self-promotion that he has now put himself on the map in Sacramento. A news announcement he prepared was published on the California newspaper’s web site on April 1, 2013. Sasha Miletic claims that it is not hard for people [...]
By Robert Tuomi (WINDSOR, ON) – A few readers of articles at this corner of the Square recently made mention that they are totally turned off of dining in Windsor and wonder why the local restaurateurs don’t get it. The writer certainly knows what they are talking about having been nicely abused for too long, [...]
By Robert Tuomi (WINDSOR, ON) – Is customer service from large companies dead? If some recent examples of bad service that have reached this corner of the Square are any indication it looks like, in some marketers’ books, that it is dead. It is a sad day when customers have to fight to get what [...]
By Robert Tuomi (WINDSOR, ON) – A reader to this corner of the Square is having trouble, not marketing or selling things, but rather trying buying them. As odd as that might seem given we are living in recessionary times it is nothing but a cautionary tale for marketing people. What is most pronounced is [...]
By Robert Tuomi (WINDSOR, ON) – Some are wondering what has happened to the Windsor Express. It seems the local upstart basketball team was a marketer’s dream attracting, as the CBC reported January 10, 2013, about 3,500 fans to its first game. That means it filled more than half of the city’s east end arena. [...]
By Robert Tuomi (WINDSOR, ON) – Some readers of this corner of the Square are wondering why US retailer Target is using the theme song from Mr. Rogers as its ramps up its pre-store opening promotional activities. They think that if the company wants to be seen as Canadian it should use theme music from [...]
By Robert Tuomi (WINDSOR, ON) – An interesting question has been posed by a reader of this corner of the Square, being “did Carnival, operator of the cruise ship Triumph, do well in its recent emergency.” Last week the cruise liner Triumph lost power in the Gulf of Mexico and subjected its passengers to what [...]
By Robert Tuomi (WINDSOR, ON) – A question that is often on the minds of entrepreneurs has reached this corner of the Square, being “how can I get more money to better capitalize my business?” A twist is “should I try to get on the famed CBC program Dragons Den or the US ABC network’s [...]
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