By Dennis DesRosiers (CHATHAM, ON) – A curious phenomenon is at work today, playing on the minds of consumers and potentially validating product planning decisions taken during the recent recessionary past. The 2012 sales year has thus far been one of growth and good feeling, with gains apparent in the vehicle cohorts best positioned for [...]
By Dennis DesRosiers (CHATHAM, ON) – Heavy duty truck sales have set a blistering pace thus far in 2012, with all weight classes posting double-digit YTD gains over 1Q 2011. Relative to 2011, sales of heavy duty trucks (weight classes 5 through were up 48.4 percent in Q1 2012. A total of 10,147 units were [...]
By Dennis DesRosiers (CHATHAM, ON) – For the first time in a number of months light vehicle sales in Canada were actually down from year ago levels instead of up. And this is reflected in the SAAR with fell below 1.6 million for the first time this year. (See SAAR chart attached). Vehicle sales in [...]
By Dennis DesRosiers (CHATHAM, ON) – We hear every day that gasoline prices are escalating. It doesn’t show in the sales numbers. Small entry level fuel efficient vehicles were up 0.1 percent in March and are up 6.9 percent YTD. Some of the least fuel efficient vehicles are in the luxury/Large/sport segments and they are [...]
By Dennis DesRosiers (CHATHAM, ON) – Sometimes it amazes me what some people do with the information we send out. Attached is an article written by Mark Russell who has been in the advertising business for quite some time. He gets all my e-mails. Each month he takes my top 10 list and calculates the [...]
By Dennis DesRosiers (CHATHAM, ON) – Following is my monthly analysis of light vehicle sales. I’ve done these for decades and enjoy writing up something each month but everyone also needs to know that there are a lot of issues with comparing monthly sales with same month year ago sales. Some include: 1. Gaming of [...]
By Dennis DesRosiers (CHATHAM, ON) – WOW …. In fact WOW, WOW … or maybe ZOOWEE, WOW, WOW is the right expression. January light vehicle sales in Canada surprised everyone including myself with an increase of 15.4 percent and a SAAR tracking at 1.7 million units, the highest level in four years ( January 2008 [...]
By Dennis DesRosiers (CHATHAM, ON) – Provincial sales finished the year very strong with only Ontario down in the month of December (although up slightly on the year). And as happened throughout the year, the western provinces dominated the list of best performers. All four western provinces finished the year strong. Alberta finished the year [...]
By Dennis DesRosiers (CHATHAM, ON) – How much share did the Japanese lose as a result of their mistakes, Tsunami/floods and competitive pressures from other OEMs? Final data is available for 2011 and this analysis is based on quarter sales numbers to lesson month to month fluctuations. How much share did they lose … Peak ( [...]
By Dennis DesRosiers (CHATHAM, ON) – One of the most important metrics for vehicle dealers is sales per store which is now available for 2011. It is important since, for the most part, it indicates the strength of the dealer body with higher and or a growing sales per dealer counts indicating stronger dealers and [...]
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