By Dennis DesRosiers (RICHMOND HILL, ON) – Vehicle transaction prices are influenced by a number of variables including both the competitive pricing environment of the automotive market, and the changing segment shifts and model preferences of consumers. An analysis by DAC of transaction prices as calculated from Statistics Canada data provides some insight into these [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – The Canadian light vehicle market surged forward last month, thawing out after a slow winter to show an 8.9 percent year-over-year gain in April. Sales were sufficiently brisk to reverse the negative year-to-date trend that developed during Q1 2013; a YTD gain of 1.4 percent now holds for [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – The Honda Civic has regained its position as top-selling vehicle in Canada, winning 6,007 sales in March. Previous months have seen Honda’s long-time sales champ trail the popular Hyundai Elantra, but Civic regained momentum in March with a performance just 0.5 percent off the pace set in March [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – A national light vehicle sales decline of 0.7 percent relative to March 2012 suggests relative stability following the near-record pace of 2012 sales, but a look into the regional dynamics at play in last month’s sales results reveals deepening divides between Canada’s various provincial markets. The strong early-decade [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – A certain portion of any vehicle OEM’s annual sales goes to fleet purchasers – a market that sometimes offers lucrative sales, but can also represent a low-margin dumping ground for hard-to-move products. According to a DesRosiers Automotive Consultants analysis of data from R.L. Polk & Co., approximately 18.0 [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – Last month, the Canadian light vehicle market rang up a sales total nearly identical to that achieved in March 2012. March 2012 was the best March sales total on record, so the 2013 performance is certainly encouraging. Industry sales declined just 0.7 percent, with a very strong total [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – New survey data collected by DesRosiers Automotive Consultants Inc. indicates that over two thirds of vehicle maintainers would take an electric car back to the dealer for service. Of 1,593 respondents, 67.3 percent stated that, if they owned an electric vehicle, it would be serviced at a new [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – New vehicle sales last month were weaker than same-month 2012 results in three of the country’s four major markets, with Ontario (-4.6%), Quebec (-7.9%) and British Columbia (-4.7%) all showing year-over-year declines. Of provinces with monthly sales in excess of 10,000 units, only Alberta (+7.5%) grew in size [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – Hyundai repeated its chart-topping January performance with an excellent February follow up, sending the C-size Elantra (+5.4% year-over-over / 3,537 units) to the top of Canada’s sales charts for the second month in 2013. Honda’s popular Civic also mirrored the trend established in January, with February 2013 sales [...]
By Dennis DesRosiers (RICHMOND HILL, ON) – The majority of light vehicles sold in Canada are built in North American plants, with approximately a quarter of new vehicles sourced from overseas production facilities. Over the decade spanning 2003 to 2012, the percentage of new vehicle sales derived from North American-assembled products stayed relative constant, declining [...]
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