Marketing 101

Food Marketing Is Changing

By Robert Tuomi (WINDSOR, ON) – The way the food processing industry and the way supermarkets sell food is about to change. So says Supermarket…


Why Heinz Is Leaving Leamington

By Robert Tuomi (WINDSOR, ON) – There are some who are wondering if the closing of the Leamington Heinz tomato products plant is the result…


Marketing Is Changing

By Robert Tuomi (WINDSOR, ON) – Some may wonder if marketing has a real role in business aside from painting pretty pictures of a company…


Plagiarism Not Good In Marketing

By Robert Tuomi (WINDSOR, ON) – What’s in a name. Apparently, from a marketing point of view, almost as much as shape and style. There…


Do Dog And Pony Shows Work?

By Robert Tuomi (WINDSOR, ON) – Some are wondering if the recent dog and pony show that Windsor mayor Eddie Francis and Windsor Essex Economic…



New Ways To Attract Customers

By Robert Tuomi (WINDSOR, ON) – Getting new customers is not the easiest of tasks. Retailers sometimes seem to have the best situation however this…


Don’t Give To Charity

By Robert Tuomi (WINDSOR, ON) – The controversy surrounding Tecumseh mayor Gary McNamara allegedly conducting a charity golf tournament with his name and then, as…


More Beer Is What Happens

By Robert Tuomi (WINDSOR, ON) – A reader wondered about all the changes in retailing these days with the Bay buying Saks and Loblaws buying…


Pool Naming Questioned

By Robert Tuomi (WINDSOR, ON) – With the Windsor Family Credit Union spending $2.2 million on naming rights for the city of Windsor’s new downtown…