Marketing 101

The Value Of A Brand

By Robert Tuomi (WINDSOR, ON) – To some it was not unexpected to see the surprising news in the New…


Canada Post Opportunities

By Robert Tuomi (WINDSOR, ON) – If there is one distinction about marketing it is the ability to provide a…


Food Marketing Is Changing

By Robert Tuomi (WINDSOR, ON) – The way the food processing industry and the way supermarkets sell food is about…


Why Heinz Is Leaving Leamington

By Robert Tuomi (WINDSOR, ON) – There are some who are wondering if the closing of the Leamington Heinz tomato…


Marketing Is Changing

By Robert Tuomi (WINDSOR, ON) – Some may wonder if marketing has a real role in business aside from painting…


Plagiarism Not Good In Marketing

By Robert Tuomi (WINDSOR, ON) – What’s in a name. Apparently, from a marketing point of view, almost as much…


Do Dog And Pony Shows Work?

By Robert Tuomi (WINDSOR, ON) – Some are wondering if the recent dog and pony show that Windsor mayor Eddie…



New Ways To Attract Customers

By Robert Tuomi (WINDSOR, ON) – Getting new customers is not the easiest of tasks. Retailers sometimes seem to have…


Don’t Give To Charity

By Robert Tuomi (WINDSOR, ON) – The controversy surrounding Tecumseh mayor Gary McNamara allegedly conducting a charity golf tournament with…