Marketing 101

Tech Doesn’t Sell

By Robert Tuomi (WIINDSOR, ON) – Businesses, in the face of market adversity, often jettison the very people who can help turn their situations around….


How to Hire Marketing Staff

By Robert Tuomi (WINDSOR, ON) – One of the quandaries of small business owners is how to find a marketing person with the appropriate skills…


Advertising Works

By Robert Tuomi (WINDSOR, ON) – One of the impediments that often gets in the way of success for many a small business is the…


Marketing Stays The Same

By Robert Tuomi (WINDSOR, ON) – The way of the world today is not really so different from the way of the world before the…


Retention Is Best

By Robert Tuomi (WINDSOR, ON) – In the last Marketing 101 column, it was mentioned that a new report by Call Center IQ and NewVoiceMedia…


How Not To Sell Things

By Robert Tuomi (WINDSOR, ON) – According to a new report by Call Center IQ and NewVoiceMedia on average, “nearly half of consumers (48%) are…


Pay Attention To Details

By Robert Tuomi (WINDSOR, ON) – Without question, execution is the secret to success in marketing. Too often these days in the age of social…


Price Haggling Could Soon End

By Robert Tuomi (WINDSOR, ON) – An internet phenomenon continues to reduce sales at big box stores, particularly those selling electronics. So much so that…


The Value Of A Brand

By Robert Tuomi (WINDSOR, ON) – To some it was not unexpected to see the surprising news in the New York Times January 7 about…


Canada Post Opportunities

By Robert Tuomi (WINDSOR, ON) – If there is one distinction about marketing it is the ability to provide a service customers are willing to…