Marketing 101


Creative Eventing

By Robert Tuomi (WINDSOR, ON) – Events are a prized marketing tool to…


Beware Your Pollster

By Robert Tuomi (WINDSOR, ON) – One of the most effective marketing tools…


Tech Doesn’t Sell

By Robert Tuomi (WIINDSOR, ON) – Businesses, in the face of market adversity,…



Advertising Works

By Robert Tuomi (WINDSOR, ON) – One of the impediments that often gets…



Retention Is Best

By Robert Tuomi (WINDSOR, ON) – In the last Marketing 101 column, it…