Middling 1st Quarter Auto Sales

(RICHMOND HILL, MI) – First quarter growth was dampened somewhat with March auto sales decreasing 0.6%, compared to the previous year. However, first quarter sales increased 1.8%, with light truck sales growing 6.4% despite the volume leading Ford F-Series, at -14.0%, and Ram Pickup, at -5.2%, recording sales decreases year-to-date.

Despite the overall 8.2% decrease in the passenger car market for the first quarter of 2018, the Volkswagen Golf was up 35.8% and the Chevrolet Cruze increased 23.5%, enjoying double digit growth.

The only passenger car segments to record increases in the first quarter of 2018 were the luxury sport, 10.9%, and luxury, 5.7%, segments.

Among light truck segments, the small van (-1.7%), intermediate luxury SUV (-1.8%), intermediate SUV (-2.5%), and large pickup (-6.4%) segments recorded the only sales decreases in the first quarter.

Manitoba, up 13.3%, and Ontario, up 4.6%, were the only provinces to record sales increases for March while Prince Edward Island was down 34.3% and Saskatchewan off by 24.6%, and experienced significant sales decreases for March 2018.

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About the Author

Dennis DesRosiers
Since the founding of his independent consulting practice in 1985, Dennis DesRosiers has become Canada’s leading automotive industry analyst and one of the foremost theorists in the North American automotive industry. More information can be found in the DesRosiers Automotive Reports published by DesRosiers Automotive Consultants. For more information on these reports call 905-881-0400 x26 or Email DAC.