Varying Musical Tastes Along The 401

DJ Matthew Roberts, performing at the opening of the Devonshire Mall Metro location on 26 August 2017, adapts his music to local tastes.Photo by Robert Tuomi.

DJ Matthew Roberts, performing at the opening of the Devonshire Mall Metro location on 26 August 2017, adapts his music to local tastes.
Photo by Robert Tuomi.

(WINDSOR, ON) – When you drive up and down Highway 401, bringing music to the ears of many in southwestern Ontario, you learn a little about each area’s tastes in music. This is what The Square found out when disc jockey Matthew Roberts was in town to bring recorded music to animate the opening of the region’s newest Metro grocery store.

Although London-based, Roberts prefers the ready-to-dance audiences of clubs. However, the bread and butter of a DJ these days is often earned at events like store openings, which regularly takes him from Toronto to Windsor and points in-between.

As to the differences in music, Toronto leads the nation in being cutting edge and having its audiences clamour for the newest of the newest hits. There is a lag, admits Roberts, even between the Queen City and his hometown Forest City.

Often London can be three weeks behind. There is often a greater appreciation for Canadian country music stars in London.

In contrast with Windsor, the music preferred here not surprisingly has a Detroit edge. It is music that separates the Rose City from both London and Toronto.

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About the Author

Robert Tuomi

After initially succeeding as a broadcast journalist and achieving senior level assignments, Robert branched out into marketing communications. As a senior executive, primarily in the high-tech industry, Robert created award-winning and comprehensive, multi-faceted initiatives to enhance sales and expand market awareness for some of the largest companies in their fields.

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