On The Road To One

Some of the 50 finalists from the ONE Condom contest. Eighteen entries from Ontario made it through to the final 50; none from Windsor.<br>Graphic by Square Media Group.

Some of the 50 finalists from the ONE Condom contest. Eighteen entries from Ontario made it through to the final 50; none from Windsor.
Graphic by Square Media Group.

(WINDSOR, ON) – The road to selecting a design for a condom wrapper to mark Canada’s 150th Birthday has come down to 50 finalists. Canadians can now go to One Condoms to vote for the one they think best represents Canada.

Each submission had to include an artistic representation and the word One; the name of the condom company. Some of the entrants were rather cheeky, like the drawing of a beaver showing off its bottom with the text, Cheeky ONE.

There are maple syrup-themed wrappers with Tap ONE, a hockey design with The Great ONE, and all manner of playful moose and witty takes on poutine. Additional designs included paintings and photography, representations of Indigenous culture, and plenty of designs that said Sorry.

A combination of voting by ONE staff and a panel of eight guest judges helped select the Top 50 Finalist designs.

“There were so many amazing submissions, and I love how humour played a big role in the art,” said contest judge Julie Thomas, a Mi’kmaq woman from Paq’tnkek First Nation in Nova Scotia and executive director of Healing Our Nations. “I was very proud to see the Indigenous culture represented in the designs and even more proud the designs were Canadian focused.”

Dr Laurie Betito, president of the Sexual Health Network of Quebec and director of the Pornhub Sexual Wellness Center, talked of the honour it was to have been chosen as a judge, finding there were too many creative entries which made it hard to choose.

Judge Dr Carlen Costa believes the ultimate winner will have an impact on condom negotiation, which can be challenging, but with the artwork the situation could a little less stressful saying, “… you not only want to play safely, you actually have some fun doing it, too.”

Canadians have until July 12 to pick their favourite. There will be ten winners and each will receive a cash prize, a year’s supply of condoms featuring their winning artwork, and a donation of up to 10,000 condoms to their Canadian health organization of choice.

ONE will also donate a total of 150,000 condoms to various Canadian organizations dedicated to promoting sexual health education and outreach.

Davin Wedel, founder of ONE Condoms, was pleased the contest, “… helped start condom conversations across Canada.”

ONE was founded in 2004 in the belief that if you put interesting and engaging artwork on condom wrappers, it helps start a conversation about the use of condoms and safer sex.

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About the Author

Robert Tuomi
Robert Tuomi
After initially succeeding as a broadcast journalist and achieving senior level assignments, Robert branched out into marketing communications. As a senior executive, primarily in the high-tech industry, Robert created award-winning and comprehensive, multi-faceted initiatives to enhance sales and expand market awareness for some of the largest companies in their fields.Email Robert Tuomi
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