New Metro Brings In New Products

The new Metro store at Devonshire Mall, seen on 26 August 2017, stocks a wide variety of popular beer and wine.Photo by Robert Tuomi.

The new Metro store at Devonshire Mall, seen on 26 August 2017, stocks a wide variety of popular beer and wine.
Photo by Robert Tuomi.

(WINDSOR, ON) – A side effect of the opening of a new urban-styled Metro grocery store, at Devonshire in Windsor Mall, is the arrival of products never before seen in these parts. A good example can be found in the store’s wine and beer aisle.

There, on display for all to see, is the growing in popularity No Boats On Sunday apple cider, made with Ontario apples. Wine Shop Manager Michael Wyatt confirmed that the Metro store is the first port of entry in these parts for the cider.

Michael Wyatt, Metro’s manager of the beer and wine aisle operated as the Wine Shop, is seen in this file photo from 26 August 2017.Photo by Robert Tuomi.

Michael Wyatt, Metro’s manager of the beer and wine aisle operated as the Wine Shop, is seen in this file photo from 26 August 2017.
Photo by Robert Tuomi.

Port of entry is a good term because it helps to explain the cider’s unique name. It is actually an homage to the day of rest. In olden days in Halifax there was a rule that stevedores did not unload arriving boats on Sundays.

The cider was first brewed in Truro, NS, the reason for the Halifax reference. However, there is now a version brewed in Ontario using local apples. NBOS was one of the 34 beverages featured at last weekend’s Toronto Cider Festival.

The Wine Shop at the new Metro outlet in Devonshire Mall, seen on 26 August 2017, offers Windsor shoppers a local source of No Boats On Sunday apple cider.Photo by Robert Tuomi.

The Wine Shop at the new Metro outlet in Devonshire Mall, seen on 26 August 2017, offers Windsor shoppers a local source of No Boats On Sunday apple cider.
Photo by Robert Tuomi.

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About the Author

Robert Tuomi
Robert Tuomi
After initially succeeding as a broadcast journalist and achieving senior level assignments, Robert branched out into marketing communications. As a senior executive, primarily in the high-tech industry, Robert created award-winning and comprehensive, multi-faceted initiatives to enhance sales and expand market awareness for some of the largest companies in their fields.Email Robert Tuomi
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