Honda Was Least Fleet-Oriented Brand In 2016

(RICHMOND HILL, ON) – In 2016, Dodge Charger, Chrysler 300, and Ford Taurus were more than 80% fleet focused, large SUVs were more than half fleet focused, and light trucks remained a more popular fleet option than passenger cars.

According to an analysis undertaken by DesRosiers Automotive Consultants, of data from his Automotive, approximately 20% of new light vehicles registered in Canada were registered by fleets in 2016. It is important to note that fleet registration counts may have been influenced by external companies which lease vehicles on behalf of manufacturers or dealers.

However, the analysis of this data can still provide valuable insight.

Honda, as usual, was the least fleet-oriented manufacturer in 2016. Mazda and Tesla, at 7.2% and 7.4% fleet sales respectively, rounded out the list of manufacturers with fleet registrations under 10% of total registrations.

The most popular light truck fleet vehicle in 2016 was the Ford F150, with fleet registrations accounting for approximately 20% of total registrations.

Among passenger cars, the Hyundai Elantra was the most popular fleet vehicle, with fleet registrations accounting for 14% of the total. Despite the large volume of fleet registrations for the Hyundai Elantra, the percentage of overall registrations indicated limited fleet focus for the car.

More information on these registration numbers can be found in the DesRosiers Automotive Reports published by DesRosiers Automotive Consultants. For more information on these reports call 905-881-0400 x18, or email.

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About the Author

Dennis DesRosiers

Since the founding of his independent consulting practice in 1985, Dennis DesRosiers has become Canada’s leading automotive industry analyst and one of the foremost theorists in the North American automotive industry. Email Dennis DesRosiers

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