Global Shakeout Impacts Devonshire Mall

(WINDSOR, ON) – Devonshire Mall has lost another tenant, but it has nothing to do with the mall. Citing declining mall traffic in the digital age, Starbucks has announced in July a plan to close all of the stores of its Teavana unit including the one at Devonshire Mall.

The coffee company hopes to have all of its Canadian locations closed by month’s end and then concentrate on shuttering the rest of those in its network.

Teavana was bought by Starbucks five years ago, hoping the mostly mall locations would help to find growth by expanding its beverage outlets. While all Teavana locations will close, the company plans to continue selling the brand’s products through its namesake channel.

This move leaves Devonshire Mall with a single tea merchant, Montreal-headquartered DavidsTea. The Canadian company is also sailing through turbulent waters. In its latest quarterly financial release, DavidsTea reported a focus, “… on improving the profitability of the Canadian network, which represents approximately 80% of our sales.”

The most recent quarter saw it drop further into the red and the loss at the end of July was $5.6 million, up from $2.3 million for the same period a year earlier.

In other mall news, a big black plastic sheet still covers jewelry store Mappins. Signs posted to the covering talk of work being done behind the scenes on repairs after the recent flood. The note ends optimistically suggesting the jeweler will re-open eventually.

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About the Author

Robert Tuomi

After initially succeeding as a broadcast journalist and achieving senior level assignments, Robert branched out into marketing communications. As a senior executive, primarily in the high-tech industry, Robert created award-winning and comprehensive, multi-faceted initiatives to enhance sales and expand market awareness for some of the largest companies in their fields.

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