(FRANKFURT, GERMANY) – The World Tourism Organization is coordinating the implementation of the International Year of Sustainable Tourism for Development on behalf of the United Nations General Assembly. The German National Tourist Board is a gold sponsor of this UNWTO year, giving the GNTB an opportunity to showcase Germany to the international community, as a travel destination with an exemplary sustainable tourism offering and services.
To kick off the international year’s theme, the GNTB has launched a new DZT micro site on Sustainable Travel in Germany.
“Against the backdrop of rising numbers of tourists, climate change, and increasing consumer requirements, sustainable offerings are essential to remaining an internationally competitive destination into the future,” said Petra Hedorfer, CEO of the GNTB. “Therefore we have purposely anchored the aspect of sustainability as a significant facet of Destination Germany’s brand essence.”
The micro site offers compact information on sustainable travel in 17 languages along the entire tourism value chain. Topics include green travel by train, bus, or public transportation, accommodation, culinary delights, customs and traditions, including open-air museums, UNESCO world heritage sites, slow travel and natural landscapes, green cities, including up-cycling, wellness, spa, and thermal waters, accessible travel, and green meetings.
Using an interactive map of Germany, users can find sustainable, certified accommodation options, ranging from basic eco-camping to five-star hotels.
The GNTB has been organizing the largest sales event for German incoming tourism, the GTM Germany Travel Mart, as a green meeting since 2012.