Farmer’s Market Incubates Entrepreneurs

Dog treat baker Kimmy Sandrin does post-sales research with her customer, Wednesday, on 7 October 2017.Photo by Robert Tuomi.

Dog treat baker Kimmy Sandrin does post-sales research with her customer, Wednesday, on 7 October 2017.
Photo by Robert Tuomi.

(WINDSOR, ON) – Although the Pelissier Street Farmer’s Market has ended its summer of 2017 run, some of its vendors plan to reappear elsewhere in the city. Aside from providing fresh vegetables, fish, fruits, and other farm harvested items, the market is also a cauldron of innovation; what some would call an incubator where entrepreneurs try out their ideas.

Over the years, as The Square has reported, some go on to open their own physical operations, effectively taking a business idea to the next step. On the last weekend of its run, The Square spoke with one promising entrepreneur and can report the dream of being a business operator lives in the market.

For Kimmy Sandrin, a graduate of St Clair College’s Culinary Management program, the market was an ideal way to put the theories she learned to the test. All summer long on Thursdays and Fridays, Sandrin could be found in the kitchen cooking biscuits for Emma’s Dog Treats, a company named appropriately enough after her dog Emma.

She found a very willing market, particularly for what she calls Cinnabones, a treat infused with cinnamon. After trying a sample, customer Tooehy certainly had a dog smile on his face. Those who know him know he is AKA Wednesday, “because he is always in the middle of everything.”

Sandrin plans to be back at the market next year, but will also spend the off-season setting up booths at other events. One already booked is a Christmas Show at Walkerville Brewery.

Although 7 October 2017 was the last day for the Pelissier Street Farmer’s Market, the place was crowded, as it often is.Photo by Robert Tuomi.

Although 7 October 2017 was the last day for the Pelissier Street Farmer’s Market, the place was crowded, as it often is.
Photo by Robert Tuomi.

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About the Author

Robert Tuomi
Robert Tuomi
After initially succeeding as a broadcast journalist and achieving senior level assignments, Robert branched out into marketing communications. As a senior executive, primarily in the high-tech industry, Robert created award-winning and comprehensive, multi-faceted initiatives to enhance sales and expand market awareness for some of the largest companies in their fields.Email Robert Tuomi
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