Detroit Launches Website, TV Channel

(DETROIT, MI) – Detroit is about to start telling its own story.

From personal profiles of Detroiters who have persevered, to videos which capture the spirit of each of the city’s seven council districts, to layer-upon-layer of street-level data that reveal the breadth of activity occurring across the city every day, Channel 21 and its official website will be the place to go for a complete look at Detroit.

Detroiters and the city’s new Chief Storyteller, Aaron Foley, unveiled the new site at the RollerCade, a 3rd-generation black-owned roller skating rink deep in the heart of Southwest Detroit’s Boynton neighborhood. The location for the launch is emblematic of the approach of the new site:  to show the Detroit and the Detroiters who have persevered throughout the years.

“For as long as I’ve been alive, Detroit’s image has been shaped by what other people are saying about it,” said mayor Mike Duggan.  “As a result, most people tend to get an incomplete picture. We aren’t aware of any other community that has tried something like this to tell the stories of the city and its people because they deserve to be heard.”

The mission of the website and the cable channel is emblazoned across the website’s landing page.

The value of a city is best measured by the character of its people. And across Detroit, people citywide – whether they’ve lived here for 50 years or 50 days – are the lead characters in this ongoing story. So what’s happening in the neighborhoods? The answer is here. These are the stories from the neighborhoods of Detroit.

The multi-media site consists of a wide variety of original content and useful data and information tailored to each of the city’s 200+ unique neighborhoods.

“This new website is going to be all about giving Detroiters a voice in how their neighborhood is represented,” Foley said. “We want your stories.  We want your photos.  Whatever that thing is about your neighborhood you always wished people knew about. is where those stories will be housed.”

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