(SAN FRANCISCO, CA) – In 1967 nearly 100,000 young people converged on the Haight-Ashbury neighborhood, turning San Francisco into the epicenter of a cultural phenomenon known as the Summer of Love. During this transformative time, music, fashion, art, and new ideas flourished and there was a feeling that everything was possible.
That feeling never left the city.
The young hippies that gathered in the city 50 years ago, and the sons and daughters of those who wore flowers in their hair, went on to stand up for civil rights and the environment, dared to question authority, and still flock to the Haight-Ashbury neighborhood, forever linking the city to the counterculture and the ideas it launched, nurtured, and spread.
This month, exactly 50 years after the Love Pageant Rally, a spirited gathering in the Panhandle of Golden Gate Park that helped put into the motion the events that led to the Summer of Love, San Francisco Travel and the California Historical Society are announcing a year-long celebration of the transformative Summer of 1967.
“In the summer of 1967, San Francisco was fertile ground for an emerging counterculture movement that blossomed into a season that changed the world, giving rise to art, technologies, revolutionary politics, the international hippie lifestyle, and fostering emerging rock musicians—all of which continue to resonate today,” noted Dr Anthea Hartig, executive director and CEO of the CHS. “Fifty years later, we’re honored to work with San Francisco Travel and dozens of cultural and civic partners to celebrate and remember this seminal moment.”
San Francisco Travel and the California Historical Society have joined forces on the 50th anniversary of the Summer of Love. Celebrating this rare moment in history, the California Historical Society provides the detailed factual and cultural context for this seminal summer through its own exhibition and work with cultural partners such as the de Young Museum.
For visitors to San Francisco in 2017, the 50th anniversary will be a celebration with major exhibitions at some of the region’s top museums, special events and concerts looking back at the Summer of 1967, and exploring what that period meant then and now.
The celebration will also include a range of service and volunteerism events inspired by the original Summer of Love.
San Francisco Travel is the go-to resource for visitors planning a trip, including must-see events, itineraries and tours that follow the footsteps of some of the greatest musicians of all time.
The region’s diverse cultural organizations and non-profit organizations will explore not only the history of the Summer of Love, but how the counterculture it represented continues to affect the way we think and live today.
“The Summer of Love made the concepts of peace, love, hope and sharing part of the landscape of San Francisco. It’s no wonder that the city continues to attract millions of visitors from around the world who come to revel in the spirit of openness and innovation,” said Joe D’Alessandro, president and CEO of San Francisco Travel. “In 2017, we invite the world to come and discover the magic that was born here 50 years ago. We think they’ll find the city as welcoming now as it was in 1967.”
Museums, cultural organizations, non-profit organizations and music promoters throughout the San Francisco Bay Area will explore wide-ranging aspects of the Summer of Love.
In a case of perfect timing, the Haight-Ashbury neighborhood is currently in the process of receiving city landmark status because of its significance during with the counterculture movement of the 1960’s when this area of San Francisco was the nation’s epicenter for hippies and what were then considered anti-establishment lifestyles.