Under Reported Fleet Sales

Header image Dennis DesRosiersBy Dennis DesRosiers

(RICHMOND HILL, ON) – Fleet sales have been receiving less attention in the Canadian automotive market in recent years, but remain a significant and fascinating area of the industry. According to a DesRosiers Automotive Consultants analysis of data from IHS Automotive, approximately 18 per cent of total light vehicle registrations in Canada in 2014 were to fleets, with trucks unsurprisingly being more fleet focused than passenger cars.

At the manufacturer level, the differences between companies with regard to fleet are extreme. Of the full-line brands, FCA had the Canadian auto industry’s highest proportion of passenger car fleet sales in 2014, with approximately 39 per cent of the company’s car business accounted for by fleet registrations.

Indeed, the Dodge Charger and Chrysler 300 led the car market in terms of fleet dependency, followed closely by the Ford Taurus.

On the truck side of the market, Ford had the highest fleet dependency, approximately 30 per cent, with the F-series truck having by far the highest absolute number of fleet registrations.

At the other end of the spectrum, Honda maintained its usual place with the lowest dependency on fleet customers, at only 3 per cent of registrations. Other brands with low levels of fleet registrations include Acura, 5.0, Mazda, 7.1, Tesla, 8.4, and MINI, 9.4.

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About the Author

Ian Shalapata
Ian writes for and provides imagery to Square Media Group as well as accepting freelance photographic assignments. In addition, he has contributed to media organizations, sporting groups, and individuals across North America including the Fort Wayne News-Sentinel, Chatham-Kent Sports Network, the Golf Association of Michigan, League 1 Ontario, as well as numerous colleges and universities in Canada and the United States. Email Ian Shalapata
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