Some Up, Some Down, But FCA Continues The Streak

Header image Dennis DesRosiersBy Dennis DesRosiers

(RICHMOND HILL, ON) – With a scant 736 unit surplus over the previous year’s all-time July sales record, vehicle sales last month once again made the record books. The records continue to fall month after month in 2015, although the pace of the gains does appear to be moderating.

Light vehicle sales in Canada reached a total of 177,844 units in the month of July, breaking the 1.1 million year-to-date total a month earlier in 2014.

Results across the market were mixed in July.

In the luxury space, a number of brands enjoyed significant growth in July led by Volvo up 54 per cent, Acura up 38.6 per cent, and Lexus up 30.4 per cent. Others, such as Jaguar down 11.1 per cent and BMW down 3.9 per cent, saw declines.

A similar pattern was evident in the mass market.

Companies such as Nissan up 9.6 per cent, Honda up 7.7 per cent), FCA up 2.2 per cent, and Hyundai up 2.1 per cent posted positive comparables, while VW was down 14.1 per cent, Ford down 6.0 per cent, General Motors down 4.8 per cent, and Toyota (down 0.8 per cent, all reported sales declines.

On a year-to-date basis, FCA, with its 68th consecutive month of sales gains, continues to lead the pack bolstered by record performances at Jeep and Ram. Notably FCA’s lead over second place Ford stands at a sizeable 15,471 units, compared to only 2,618 units at this point in 2014.

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About the Author

Ian Shalapata
Ian Shalapata is the owner and publisher of Square Media Group. He covers politics, the police beat, community events, the arts, sports, and everything in between. His imagery and freelance contributions have appeared in select publications and for organizations in Canada and the United States. Contact Ian with story ideas.
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