Sights Set For Bluesfest Record

Legendary bluesmen Bobby Rush (l) and Donald Kinsey backstage at Bluesfest Windsor 2014.Photo by Ian Shalapata.

Legendary bluesmen Bobby Rush (l) and Donald Kinsey backstage at Bluesfest Windsor 2014.
Photo by Ian Shalapata.

(WINDSOR, ON) – Sponsorship plays a key role in the success of a not-for-profit organization, especially one that spearheads a major concert event attracting top performers from around the globe.

As Bluesfest Windsor’s volunteer president, and one of the drivers behind the new generation Bluesfest, Rob Petroni has brought together a host of first-time and repeat sponsors eager to associate their brands with the three-day event.

“My goal is to secure a corporate partner and title sponsor who shares in our vision to grow Bluesfest Windsor’s Canadian content, be among the country’s premiere music festivals, and attract top performers from coast to coast,” said Petroni. “That vision also includes a community commitment to increase our presence as a culturally diverse organization and to provide a platform for educational, mentoring, and performing opportunities for aspiring musicians of all ages.”

Sponsors have quadrupled over last year, signing-on for VIP packages that include a 20’ x 20’ tent, comp tickets, a special viewing section for VIP tables, VIP on-site parking, and high-visibility for their brand throughout the festival venue and Bluesfest’s marketing.

A few VIP tables remain, but VIP packages are sold out, attracting new sponsors like TD, Scotiabank, Scotia McLeod, Windsor Spitfires, Motor City Credit Union, and the D, Las Vegas.

300x200-Bluesfest-3Ticket sales over three days are currently at 15,100 and, with attendance projected to reach 28,000 plus, or upwards of 10,000 fans nightly, organizers have expanded their footprint at Festival Plaza, end to end.

The Sunday schedule now includes free entrance for kids under 18 and a great opportunity for blues enthusiasts to sit-in with performers such as Scott Holt, Mo’Blues, Miss Robin Banks, The Jimmys, and others that drop by to jam and talk about their careers.

For the schedule, artist’s bios, and tickets visit

Also check out the three-part feature delving into the daily line-up, beginning with Friday, July 10, at Bluesfest Windsor 2015, only at The Square.

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About the Author

Ian Shalapata

Ian Shalapata is the owner and publisher of Square Media Group. He covers politics, the police beat, community events, the arts, sports, and everything in between.

His imagery and freelance contributions have appeared in select publications and for organizations in Canada and the United States.

Contact Ian with story ideas.

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