Luxury Vehicles Set The Pace In Canada

Header image Dennis DesRosiersBy Dennis DesRosiers

(RICHMOND HILL, ON) – Canadians are embracing luxury vehicles at a record pace this year, with sales up 16.5 per cent year-to-date in a market that is up only 3.0 per cent. Luxury vehicles now account for 12.5 per cent of vehicle sales compared to only 10.1 per cent of the market in 2014.

The price of gas continues to impact consumer behaviour as small, entry level vehicle sales are down by 5.7 per cent year-to-date.

Looking regionally, we are seeing a strong divergence in provincial sales.

Central Canada saw steady growth with Ontario and Quebec posting 4.9 and 5.8 per cent growth in year-to-date sales, respectively. Alberta, down 12 per cent for the month and 6.4 per cent year-to-date, was the largest source of weakness, followed unsurprisingly by Saskatchewan.

For the full details on provincial and model sales, subscribe to DesRosiers Automotive Reports or contact Lori Gamoff at 905-881-0400 x18 for pricing and subscription information.

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About the Author

Ian Shalapata
Ian Shalapata is the owner and publisher of Square Media Group. He covers politics, the police beat, community events, the arts, sports, and everything in between. His imagery and freelance contributions have appeared in select publications and for organizations in Canada and the United States. Contact Ian with story ideas.
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