BMW Showing Mostly Gains For July Sales

NAIS 2015 BMW-650i

BMW’s 650i at Detroit’s 2015 NAIAS.
Photo by Ian Shalapata.

(RICHMOND HILL, ON) – BMW Group Canada has reported sales of 3,390 vehicles for July, a slight decrease of 2.8 per cent compared to July 2014. The Group reported year-to-date sales of 23,785 units, an increase of 13.4 per cent over the same period last year.

The BMW brand recorded sales of 2,815 units for July, a decrease of 3.9 per cent compared to July 2014. Year-to-date sales of 20,019 units resulted in a 9.8 per cent increase for the brand.

The BMW 4 Series line-up, the Coupe, Cabriolet, and Gran Coupe, continued to be a powerhouse for BMW, with sales up over 18 per cent compared to July 2014, and up nearly 80 per cent year to date.

The BMW X1 continues to be a notable model as well, with July sales up nearly 27 per cent compared to July 2014.

MINI Canada reported July sales of 575 vehicles, a 2.9 per cent increase over July 2014. With 3,766 units sold year to date, the brand secured an increase of 37.4 per cent over the same period last year.

The new-generation hatchback models continue to draw attention for the brand, with year-to-date sales up 85 per cent compared to the same period in 2014.

The MINI 5-door was the star of the show, representing nearly half of total hatchback sales and more than 30 per cent of total sales.

BMW Motorrad Canada reported its best July on record with sales of 319 motorcycles.

These strong sales figures resulted in a 77.2 per cent increase over July 2014 and, year to date, the two-wheeled brand has sold 1,463 motorcycles, an increase of 11.2 per cent compared to the same period last year.

The R1200RT led the way for Motorrad sales in July, with the R1200GSA and F700GS also reporting strong results.

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About the Author

Ian Shalapata
Ian Shalapata is the owner and publisher of Square Media Group. He covers politics, the police beat, community events, the arts, sports, and everything in between. His imagery and freelance contributions have appeared in select publications and for organizations in Canada and the United States. Contact Ian with story ideas.
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