By Tom Scully
(WINDSOR, ON) – Walkerville Brewery was recently awarded a Silver Creativity International Award for the latest branding of their ale and lager, which included naming, tap handles, and a soon to be released Honest Lager can product in the same design. Winners of this prestigious competition represent 32 countries, three Canadian provinces, and 22 US states.
The marketing material submitted was designed by Windsor’s Douglas Marketing Group. The brewery’s marketing efforts draw attention to and emphasize the significance of the Walkerville area and it’s residents in prohibition era events.
The brands were designed to engage the community and get a new audience interested in the rich history of the region. The brands tell stories that highlight the significance of Walkerville in both the history of brewing fine beers and the criminal behaviour that took place when alcohol was prohibited by law.
Hiram Walker, founder of Walkerville, started brewing beer in 1885. He set out to use only the finest Canadian ingredients to create the purest brew possible. The Honest Lager lives up to his legacy and standard for brewing pure, honest beers.
JS Cooper was a businessman and notorious liquor baron in Walkerville during prohibition. To maintain his good name, he used loopholes in the law to legally fill liquor orders throughout Ontario. He was a prominent and respected figure in the community, unlike many of the men who turned to smuggling to make their fortunes. Walkerville Brewery refers to Cooper as The Honest Bootlegger.
“Linking the brewery with the deep history of prohibition added a much needed historical element to the brewery and tells a story that was so instrumental to the Walkerville area’s growth and success and the real life characters portrayed in with each type of beer,” said Liz Farano, Vice- President of Douglas Marketing Group.