Detroit Automakers Take Back Market Share

Header image Dennis DesRosiers

By Dennis DesRosiers

(RICHMOND HILL, ON) – A new milestone was achieved in the automotive markets in September. For the first time ever the Canadian market operated at a 2 million seasonally adjusted annual rate (SAAR). After a slight pause around the new year, the market has been on fire with this being the sixth month in a row where year over year monthly sales records have been set.

There were some eye popping performances at an individual corporate level with ten vehicle companies recording double digit increases during September, led by Audi who were up by 42.3 per cent, Mitsubishi up by 41.3 per cent, and General  Motors up by 34.4 per cent.

Nissan and Porsche were both up by over 20 per cent and six other companies by over 10 per cent.

The sales volumes achieved in September have shattered previous records for the month for a wide array of companies. Ford recaptured the sales lead over Chrysler although, within the Detroit-based companies, they saw the lowest percentage increase in sales; Ford was up by  4.6 per cent in September, Chrysler by 19.8 per cent and, as already mentioned, GM by 34.4 per cent.

This resulted in the Detroit-based OEM’s taking a little bit of market share back from the import brands in September.

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About the Author

Ian Shalapata
Ian Shalapata is the owner and publisher of Square Media Group. He covers politics, the police beat, community events, the arts, sports, and everything in between. His imagery and freelance contributions have appeared in select publications and for organizations in Canada and the United States. Contact Ian with story ideas.
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