By Dennis DesRosiers
(RICHMOND HILL, ON) – Just 2,576 units is all that stands between the year-to-date sales totals of Ford (269,198) and Chrysler (266,622) after 11 months of sales. Given that December is traditionally a slow month for the automotive market, we would expect Ford to maintain their advantage at year-end; although, stranger things have happened in December sales figures.
Overall, the records continued to pile up in November as Canadian light vehicle sales broke another all-time monthly record. A total of 138,694 new vehicles were moved in November this year, a relatively modest 3.6% increase year-over-year, bringing the year-to-date total up just shy of 1.72 million units.
It is a rare occurrence to be just 24,901 units short of last year’s overall total in November but here we are.
In unit terms, Chrysler led the way in November with 20,762 units, followed by Ford at 20,056. GM took third spot at 19,264 units, with an impressive 10.2% gain over November 2013.
Looking at those who enjoyed the largest growth in November, smart (+144.2 per cent), Porsche (+38.9 per cent), and Audi (+30.5 per cent) were the brands that had the biggest net change when looking at November sales.
Other double-digit, year-over-year increases included MINI (+29.6 per cent), Acura (+23.0 per cent), Nissan (+21.7 per cent), Infiniti (+19.6 per cent), Mercedes-Benz (19.1%), and General Motors (+10.2 per cent).
Porsche, Nissan, and Land Rover have experienced the greatest year-to-date change with growths of 34.4 per cent, 28.2 per cent, and 21.9 per cent respectively.
Several companies saw double-digit declines in November year-over-year including Mitsubishi (-20.0 per cent), Kia (-19.1 per cent), and Mazda (-14.3 per cent).