CBC Wins Olympic Broadcast Rights

(LAUSANNE, SWITZERLAND) – The International Olympic Committee (IOC) today announced an agreement with CBC/Radio-Canada to broadcast the XXII Olympic Winter Games in Sochi, Russia, in 2014 and the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016.

CBC/Radio-Canada, Canada’s national public radio and television broadcaster, has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone in all languages.   

IOC President Jacques Rogge said, “Canada is a sports loving nation and Canadians are big fans of the Olympic Games. CBC/Radio-Canada has a wealth of experience in broadcasting sports and the Olympic Games and we are pleased that we will once again be joining forces with them in the future.”

IOC Executive Board member Richard Carrión, who led the negotiations, said, “We are delighted to have completed this agreement with CBC/Radio-Canada. Our broadcast partners enable fans around the world to enjoy the magic of the Olympic Games, and the revenue generated by the sale of broadcast rights is absolutely critical in supporting the Olympic Games, the Olympic Movement and sport around the world.”

CBC/Radio-Canada President Hubert Lacroix said, “This is excellent news for Canadians across the country who will once again experience the Olympic tradition with their public broadcaster. We’ve promised Canadians marquee events on all our platforms that create opportunities to connect with each other and the country. I can’t think of a greater opportunity to create those connections and generate pride than showcasing the Olympic Games and the performances of our own Canadian athletes.”

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Ian Shalapata
Ian Shalapata
Ian Shalapata is the owner and publisher of Square Media Group. He covers politics, the police beat, community events, the arts, sports, and everything in between. His imagery and freelance contributions have appeared in select publications and for organizations in Canada and the United States. Contact Ian with story ideas.